Why “Bounce Rate” is a Poor Performance Metric for Data-Driven Marketers
Bounce Rate is a poor performance metric for data-driven marketers. Yes, I said it. Add bounce rate to the growing list (along with time spent on site, page views, etc.) of poor or deceptive...
View ArticleNot Fade Away: Data Quality and New Drivers for the Email Deliverability...
There has been recent discussion about the increasing use of engagement data as a component of email deliverability. In fact, referring to tactics being used by Yahoo, Return Path stated, “the company...
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